Where Strategy Meets Transformation
Our work lives at the intersection of strategy, creation, and operations. We are engaged when the path forward is not obvious, but the stakes are clear. We help vision across the threshold into reality.
We are a force multiplier, not a provider.
We Enter at the Point of Leverage
We work with transformational leaders on complex, high-stakes initiatives—when alignment is the difference between intention and impact.
We Create Clarity Where Others Add Noise
Our work begins in moments of transition, when the path forward isn’t obvious, but the stakes are undeniable.
We Choose the Work That Changes Outcomes
We don’t chase projects. We choose moments that matter. We align strategy, creation, and execution to help leaders cross into what’s next.
Some work begins with urgency - the right work begins with intention.
If you are facing a pivotal moment and want to explore whether alignment could help, reach out.
The Team
John "Digger" Pelaez
Founder & Chief Experience Architect
John “Digger” Pelaez is a visionary leader in the events, touring, and production industry, bringing more than 25 years of deep expertise to every project. With a career spanning experiential events, live music, hybrid formats, and media distribution, he crafts unforgettable experiences that engage, inspire, and elevate.
Steve Vidaic
Founder & SVP Production
Grammy and Emmy-winning producer, engineer, composer, musician, and production manager based in Denver/Boulder, Colorado. I work across music album production, film/tv scoring and post production, and live event production delivering high-fidelity sound and musical storytelling for a diverse range of projects.